Welcome!

I'm Tami Parks, fourth-generation entrepreneur and small business person. I love small business and consider it the heartbeat of America's marketplace. My family has been involved in real estate, service, and retail; we're just regular people who have a passion for serving others and being our own bosses.

My husband and I have made a committment to run our business, Great Lakes Wedding Gown Specialists, LLC, as a debt-free business. This blog is our accountability partner!

Wednesday, May 13, 2009

Why I Need A Mission Statement


So, you have your thoughts and goals written down for your business.


What now?


Let me tell you a little about why I need the mission statement for my business in front of me each day:


As I mentioned, I own a bridal store and I really love running my bridal store. I also have lots of other things that I like to do. One of my "hobbies" is collecting vintage wedding gowns. I probably own 8-10 gowns of varying age and style. Occasionally, I will put a few of these gowns on display at my store; they are great conversation pieces! However, pretty soon I'll find myself accessorizing these gowns, fussing with these gowns, and starting to shop for more vintage gowns! THAT is when I have to read my mission statement again and refocus my energy.


I use my mission statement as a reminder of where to spend time, money, and energy in my business. It reminds me of WHY I am doing what I am doing.


So, be encouraged to put your mission statement somewhere where you can see it easily and regularly. Memorize it; share it with your employees; and refer to it often!

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