Everyone likes to be appreciated!
When is the last time that you wrote a "Thank You" note to your customers?
Some of the business people that I follow on Twitter have been excited lately after receiving nice notes of gratitude from their clients. It is fabulous to know that someone appreciates your expertise and time.
However, we ARE in business to please our customers, and they do pay us in cold, hard cash (most of the time). So, let's thank them for their business.
When a customer visits my store for the first time, we send them a hand-written note as well as an e-mail note, thanking them for their visit, inviting them to return, and offering our assistance as they plan their weddings.
After a customer makes her purchase, we again send a hand-written thank you note. We usually send one more note in the months after the wedding, again thanking the bride and groom for their business and wishing them well in their new life together.
In these days of electronic communication, a "real" note in the "real" mailbox is always a delight!
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