Networking makes the world go 'round

Photo by JK Photography

It's been said that "no man is an island". In small business & entrepreneurship, this is entirely true! You need to network and build relationships to grow your customer base and gain referrals. Plus, it's just fun to meet others and make friends!

The photo above is of me, providing Couture Service to a bride who purchased her gown at my bridal salon, September's Bride. The photo was taken by a fabulous photographer who I met through the loose network of bridal professionals in the West Michigan area.

My family has owned a drycleaners for over 30 years. We network with local clothing stores, tailors, and shoe repair professionals.

These relationships allow a business to exchange customer referrals, skills, and advice. For example, when a drycleaning customer has an important event and realizes that not only is their suit rumpled, but their dress shoes are scuffed, we can refer them to another local business. The customer's needs are met, another business gains a customer, and we are the hero!

What other businesses can you network with? Perhaps you will gain more customers, and some new friends for sure.